Social Media Video Rollout
& Boosting Strategy
& Boosting Strategy
Bringing Education That Entertains to More Educators
MELLEKA MARKETING
Introduce Jake, the Teachertainment brand, and its mission to educators everywhere.
Kick off engaging, pop-culture-meets-education content that sparks curiosity.
Reach teachers during their morning scroll before the school day begins.
Our primary recommended window, when educators are finishing their day and checking social media.
Reach teachers while they are relaxing, planning lessons, or browsing educational content.
Additional opportunities to reach educators browsing teaching ideas and resources.
Post videos to Facebook and Instagram according to the content calendar, allowing each video to begin generating organic engagement.
Select videos for paid promotion, prioritizing the About Video for brand awareness and strong-performing educational videos for broader discovery. Target teachers, educators, school administrators, and people interested in educational content.
Track video views, reach, engagement, and cost efficiency. Use results to identify which videos resonate most and guide future promotions.
Prioritize the About Video for an introductory awareness campaign
Test the NFL Video as an engaging educational content promotion
Evaluate subsequent videos for additional paid support based on organic performance
Start with controlled test budgets and scale the strongest performers once results are available